Summary
Formerly KSB bank and now Terabank is a newly-rebranded customer centric, boutique bank, providing exceptional customer experience in banking sector of Georgia. Terabank offers flexibility, personal service, and solutions to its clients in a “financial home” environment that gives rise to a place and a style of communication that is personal, close, non-intimidating and as comfortable for the customer as being at his/her own home.
BetterFly developed a creative concept of the launch campaign of the new brand with the big idea of “home is not a place, it’s a feeling”. This idea was translated into creation of a unique video for TV (short, long versions) and key visuals.
http://terabank.ge/ge/retail