Summary
Agency’s Task
The agency task was to create a logo and brand guidelines based on the hotel’s minimalistic, trendy and boutique-style design.
Solution
We created a logo that integrates a symbol and a name. The symbol does three things: it combines initials of the hotel name Z and H, depicts a square shape of the symbol to a cozy feel to the design, and indicates the center of a town with two intersecting lines which are placed in a square. The main element of the brand style is a line pattern inspired by the hotel architecture and Old Tbilisi balconies.