Here's our new print created for WWF Georgia.
Here's our new print created for WWF Georgia.
Problem: poaching of sturgeon in Black Sea intensifies right before the Christmas period, but this particular fish species is on a brink of extinction.
Task: create a print aiming to make people reconsider their gastronomical preferences and ignore the Black Sea sturgeon meat and caviar.
Solution: having used a well distinguished food-photography style, we created a picture showing a fish carcass with vegetables all shaped as a Christmas Tree. The headline reads: "Let us wish biodiversity many more new years", and the sub-line informs the viewers about the sorry state of the sturgeon population in the region.
The print has been published by WWF Georgia in December 2018.