Summary
Brief:
The flood which happened on 13th of June in Tbilisi, completely destroyed “Vake Sausage” factory.
Solution:
We decided to announce the solidarity. We created the website, where the consumer had ability to leave different messages for the company. The message of solidarity – “Waiting for Vake” appeared almost every corner and every location of the city: in supermarkets, on gas stations, on billboards, on different web pages, in the restaurants, on different radio stations.