Summary
Brief:
In 2014 VTB bank became a sponsor of National Rugby Team. Agency task was to define the bank as the main supporter of the Georgian Rugby team and promote the product -Rugby card - that was launched for this campaign. Rugby Card gives its customers an opportunity to participate in a contest, win a ticket at a Rugby World Cup in England and support Georgian national rugby team.
Solution:
Agency developed communication campaign, which shows that rugby card has a mystique soulof a rugby game.While the camera with a focus on the rugby card is moving closer to it, there appear emotionally strong cuts from the rugby match, that make rugby lovers participate in a contest and support the national rugby team at the World Cup in England.