Summary
Brief:
Unibank tasked us to make a TV commercial which would rebrand its credit cards, stimulate sales, and yield positive attitudes from consumers towards the product.
Solution:
We injected the campaign with emotion and turned the rebranded credit card into a ‘wish fulfiller’- a tool that allows one to fulfill friends’ and family members’ wishes and to make them happy.
Results:
The company reached its annual goals in a three month period.