Summary
Brief :
The campaign aimed to promote low cost loans to consumers with light humor in contrast to previous TBC commercials. Three different types of loans were to presented including consumer loans, auto loans and mortgages, and as such the commercial needed to be directed at three different market segments.
Solution:
With consideration to the above, we decided to create a series of commercials. We made three short videos shot in the same style, which highlighted the emotional side of purchasing new products and enumerated the things that make us happy.