Summary
Agency Task
Develop creative communication campaign idea including Logo, Main Slogan, Messages, Outdoor Design and video that will target the increasing acceptance of people with HIV positive status within the general public.
Solution
We chose the equality as the main concept of the campaign. We pictured the persons with HIV positive status in everyday situations and as an equal member of society. Even the logo developed for campaign carried the idea of ampersand and was created using Georgian Alphabet letters.