Summary
Brief :
The main goal of the quality campaign was to underline the fact that McDonald’s uses 100% natural products. The campaign showed customers that fast food does not mean unhealthy food, that Mcdonald’s cares about its customers, and the number of quality control processes which consumers’ favorite burger goes through.
Solution:
During the campaign, we used national TV, print media, and OOH. The campaign was divided into two parts- a teaser in which visual materials were shown without identifying the brand and a second part of the campaign showing that the brand in question was McDonald’s.