Summary
Brief:
The aim of the campaign was to celebrate 5 years anniversary of Liberty Bank and herewith, describe all the important products that were introduced to the customers during these years.
Solution:
The campaign`s message – “5 years at your service” frankly expresses brand`s gratefulness to customers. As general managers are face of the company and they are responsible for the bank`s success and failures, they were chosen as key characters of the campaign. These factor clearly underlines brand`s solid and strong personality.