Summary
Brief: Agency task was to create identity of brand “Kera” and design the unique packaging for its meat products: Khinkali and Pelmeni.
Solution: The main idea in designing this packaging was to communicate product`s origin, because Georgian consumer is very sensitive to it. Considering this insight, in case of “Khinkali” we used illustration of Georgian village that is known as “birthplace” of this product and the illustration of old Tbilisi on the package of “Pelmeni.”