Summary
Dugladze Brandy
Media: Digital, Creative Solution,
Video production, Key visual.
Client:
Agency’s Task
The agency’s task was to build a new soft drink brand for young people and develop and execute a launch campaign.
Solution
We created the brand name, slogan, positioning, communication strategy, logo, and packaging. When thinking about the campaign, we based the concept on the idea that the Fizzy turns your world upside down and makes you feel like you have escaped from the routine of everyday life.