Summary
Corso Italia is a shoe brand, which offers great choice of shoes for every kind of person. It does not matter if you are teenager of business man, you can always find your perfect pair of shoes in Corso Italia.
Good shoes are the most important part of the great adventures and experiences. That's why people often say that their shoes are their best friends, are always together and fill the adventure book.
Commercial that was made for Corso Italia is based on this insight.
Doodles are used to make shoes as the characters which have a mood and their personality, which helps to express the main message of the concept.