Bank Constanta

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Summary

Brief:

The campaign’s goal was to strengthen customer loyalty, improve emotional associations and spread the main message of the communications effort- “A timely decision-making it simple”.

Solution:

The concept was constructed around the main qualities of the brand. Historically Bank Constanta has worked as a bridge between rural and urban environs, and so, in the commercial we located the bank between these two locations.
Credits
Creative Agency - DDB Georgia Production Agency - BetterFly Art Directors - Beso Kavelashavili, Irakli Sabekia, Van Sage
Designers / Model Makers - Sophia Antidze, Beso Kavelashvili, Irakli Sabekia, Van Sage Senior Account Manager - Eko Chubinidze
Animator - Natia Nikolashvili DOP/Lighting - Tato Kotetishvili VFX Artist - Pasha
Color Correction - Vigen Vartanov
Composer - Lekso Janiashvili
(Fig Tree) Sound Design - Lekso Janiashvili
(Fig Tree) Hand - Giorgi Chitaladze