Summary
Main task of the project was to link Archi Group with NBA champion Zaza Pachulia and make him Archi Group’s main ambassador.
The fact that Zaza Pachulia actually has an apartment in one of Archi Group’s buildings brought us to the idea to make Zaza talk about his own feelings connected with his apartment
Archi Group – My Irreplacable Home was a main message of TVC and according to the concept Zaza confronts multiple teams he played in through his whole career to his family and home that can never be changed through his lifetime.