Handcrafted New Year’s visual from BetterFly | DDB
How to congratulate New Year’s to clients from the whole team? BetterFly decided to create a unique visual and show the united spirit. Especially for this project, BetterFly designers handcrafted numbers in 2016 from spruce twigs and instead of toys, they hang BetterFly employees made out of clay. Year of 2016 must be filled with BetterFly dedicated team!
Each figure of the employee was crafted according to their most prominent features, afterwards made in gif animations. There’s a striking similarity between figures and the people they were crafted after, if you take a closer look, you will recognize the familiar faces. In the following video you can see the making of the handcrafted New Year visual.