Summary
Brief:
This campaign combined two types of information in one TV commercial. The campaign informed viewers of both the product’s quality and taste while also delivering information on product discounts.
Solution:
In this campaign, McDonald’s offered customers chicken as a lighter alternative. No creature likes and appreciates chicken as much as a fox, and so we used a fox as the main character in the commercial. The commercial showed consumers that even a fox can’t resist the taste and quality of the chicken products.