The agency task was to increase visibility and cultivate positive attitudes towards the brand among targeted audiences. Furthermore, to underline its 3 key messages that correspond to the areas of their focus: Health products/medicines, Beauty products and child care products.
We created 3 videos dedicated to 3 key messages – each showing a famous Georgian person. These known faces, together with the client, were chosen to represent each category (health, beauty and childcare), sharing their positive experiences with the pharmacy. Alongside with the videos, posters were created for outdoor advertising.