Summary
Agency’s Task
Agency task was to inform audience about Summer promotions planned in Impex pharmacies
Solution
Summer is a period when women try to look as beautiful as they can. Moreover, skin needs more accurate treatment in Summer and wide range of skin care and hair care products from Impex needed to be communi- cated in a most relevant and appealing way. Our decision was to bring the feeling of sea shore chill out and featured most good looking models in a most colorful summer environment