The task was to develop designs for New Year’s gift set: a wall calendar, table calendar, notebook, and greeting cards, based on the brand ATL campaign - From the Heart of Armenia. The campaign focused on the brandy production process and highlighted the idea that Armenia and ARARAT represent generous nature, century-old history, and devoted people.
We matched the brandy–making process milestones with their corresponding months of the year and grouped them according to seasons. With this approach, users of the calendars would follow the Ararat brandy-making process throughout the year in real-time. We integrated this solution into all the components.